Reser, Harry. Banjo Crackerjax, 1922-1930. Yazoo 1048, 1992.
Reser, Harry. Clicquot Fox Trot March. New York: Harry Reser, 1926.
Suisman, David. The Sound of Money: Music, Machines, and Markets, 1890-1925. Ph.D. diss., Columbia University, 2002.
Benton, William B. Building a Program to Get an Audience. Address before the annual meeting of the Association of National Advertisers, Inc., White Sulphur Springs, West Virginia, May 6-8, 1935. Library of American Broadcasting, University of Maryland, Hedges Collection, 22, Advertising Agencies Part in Broadcastings Growth (A-Q), Box 4, File 6.
Chatfield, Gerard. Advertising Agency Should Recognize and Use Radio. J. Walter Thompson Company, News Letter, vol. 10 no. 8, September 15, 1928. J. Walter Thompson collection, John W. Hartman Center for Sales, Advertising, and Marketing History, Duke University. Newsletter Collection, Main Newsletter, Box A.
Fleischmanns Yeast Rudy Vallee. J. Walter Thompson Archive at the John W. Hartman Center for Sales, Advertising, and Marketing History, Duke University, JWT Account Files, Box 17.
J Walter Thompson Company. Aunt Jemima on the Radio. News Letter, vol. 10, no. 25, December 15, 1928. Contained in the J. Walter Thompson collection, John W. Hartman Center for Sales, Advertising, and Marketing History, Duke University, Newsletter Collection, Main Newsletter, Box A. J. Walter Thompson Company.
Radio Rays. J. Walter Thompson Company, News Letter. no. 1, January 1, 1928.
J. Walter Thompson Company Staff Meeting Minutes, July 11, 1928, Box 1, Folder 5. John W. Hartman Center for Sales, Advertising, and Marketing History, Duke University.
J. Walter Thompson Company Staff Meeting Minutes, April 3, 1929, Box 1, Folder 7. John W. Hartman Center for Sales, Advertising, and Marketing History, Duke University.
J. Walter Thompson Company Staff Meeting Minutes, April 16, 1930, Box 2, Folder 3. John W. Hartman Center for Sales, Advertising, and Marketing History, Duke University.
J. Walter Thompson Company Staff Meeting Minutes, August 26, 1929, Box 2, Folder 1. John W. Hartman Center for Sales, Advertising, and Marketing History, Duke University.
NBC audition form. Archives of the National Broadcasting Company, Wisconsin State Historical Society, Box 2, Folder 82.
Vallée, Rudy. Talk Given by Rudy Vallee in the Assembly Hall of the J. Walter Thompson Company, on the Evening of March 31, 1930. J. Walter Thompson collection, John W. Hartman Center for Sales, Advertising, and Marketing History, Duke University. J. Walter Thompson Company Staff Meeting Minutes, Box 8, Folder 2.
Books and Articles
Adorno, Theodor. Analytical Study of the NBC Music Appreciation Hour. Musical Quarterly 78 (Summer 1994): 325-77.
Ames, Allan P. In Defense of Mr. Hill. Printers Ink February 1, 1934: 53-56. Are You a Middlebrow? Popular Radio June 1923: 619.
Arnold, Frank A. Broadcast Advertising: The Fourth Dimension. New York: John Wiley and Sons, 1931.
Barnouw, Erik. The Sponsor: Notes on a Modern Potentate. New York: Oxford University Press, 1978.
Branded Men and Women; Pioneers Who Paved the Way and Paid with Personal Oblivion. Radio Guide March 3, 1932, 1.
Carroll, Carroll. None of Your Business: Or My Life with J. Walter Thompson (Confessions of a Radio Writer). New York: Cowles Book Company, 1970.
Cohen, Lizabeth. A Consumers Republic: The Politics of Mass Consumption in Postwar America. New York: Knopf, 2003.
. Making a New Deal: Industrial Workers in Chicago, 1919-1939. New York: Cambridge University Press, 1990. Cross, Gary. An All-Consuming Century: Why Commercialism Won in Modern America. New York: Columbia University Press, 2000.
Damrosch, Walter. Music and the Radio. Annals of the American Academy of Political and Social Science 177 (January 1935): 91-93.
De Forest, Lee. Opera Audiences of To-Morrow. Radio World August 5, 1922, 13.
Dickinson, Roy. Freshen Up Your Product. Printer's Ink February 6, 1930, 163.
Douglas, Susan J. Listening In: Radio and the American Imagination from Amos n Andy and Edward R. Murrow to Wolfman Jack and Howard Stern. New York: Times Books, 1999.
Dunlap, Orrin E., Jr. Advertising by Radio. New York: Ronald Press, 1929.
Dyer, Gillian. Advertising as Communication. New York: Methuen, 1982.
Dykema, Peter W., and Karl W. Gehrkens. The Teaching and Administration of High School Music. Boston: C. C. Birchard, 1941.
Ewen, Stuart. Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture. New York: McGraw Hill, 1976.
Favorite Musical Numbers of the Farm Audience. Broadcast Advertising June 1929: 25-27.
Felix, Edgar H. Using Radio in Sales Promotion: A Book for Advertisers, Station Managers and Broadcasting Artists. New York: McGraw-Hill, 1927.
Finney, Frank. Grand Opera, Symphonies and Cigarettes. Printers Ink January 25, 1934: 13-16.
Freund, John C. Excerpts from an address broadcasted from WJZ. Wireless Age May 1922: 36.
Gellhorn, Martha. Rudy Vallée: Gods Gift to Us Girls. New Republic August 7, 1929: 310-11.
Grundy, Pamela. We Always Tried to Be Good People: Respectability, Crazy Water Crystals, and Hillbilly Music on the Air, 1933-1935. Journal of American History 81 (March 1995): 1591-1620.
Hammond, Affie. Listeners Survey of Radio. Radio News December 1932: 331.
Hanson, Howard. Music Everywhere: What the Radio Is Doing for Musical America. Etude 53: 84.
Hess, Herbert W. History and Present Status of the Truth-in-advertising Movement as Carried on by the Vigilance Committee of the Associated Advertising Clubs of the World. Annals of the American Academy of Political and Social Science 101 (May 1922): 211-220.
Hettinger, Herman S. A Decade of Radio Advertising. Chicago: University of Chicago Press, 1933.
Hilmes, Michele. Radio Voices: American Broadcasting, 1922-1952. Minneapolis: University of Minnesota Press, 1997.
Johnson, Hal. We Made the Program Fit the Product. Broadcast Advertising March 1930: 6-8.
Jordan, Mary. Radio Has Made High-Brow Music Popular. Radio News February 1928: 884.
Kempf, Paul. What Radio Is Doing to Our Music. Musician June 1929: 17.
Landers, Sherman G. Putting a Cigar on the Air. Broadcast Advertising June 1929: 5.
Lears, Jackson. Fables of Abundance: A Cultural History of Advertising in America. New York: Basic, 1994.
Lears, T. J. Jackson. From Salvation to Self-Realization: Advertising and the Therapeutic Roots of the Consumer Culture, 1880-1930. The Culture of Consumption: Critical Essays in American History, 1880-1980. Eds. Richard Wightman Fox and T. J. Jackson Lears. New York: Pantheon, 1982. 3-38.
Leiss, William, Stephen Kline, and Sut Jhally. Social Communication in Advertising: Persons, Products, and Images of Well-being. 2d ed. New York: Routledge, 1997.
Lynd, Robert S., and Helen Merrell Lynd. Middletown: A Study in Modern American Culture. New York: Harcourt Brace Jovanovich. 1929.
Lyon, Leverett S. Advertising. The Encyclopedia of the Social Sciences, vol. 1 (1922). Marchand, Roland. Advertising the American Dream: Making Way for Modernity, 1920-1940. Berkeley: University of California Press, 1985.
Marquis, Alice Goldfarb. Written on the Wind: The Impact of Radio during the 1930s. Journal of Contemporary History 19 (1984): 385-415.
McLaren, Carrie, and Rick Prelinger. Salesnoise: The Convergence of Music and Advertising. Stay Free!, http://www.stayfreemagazine.org/archives/15/timeline.html, 1998.
McCracken, Allison. Gods Gift to Us Girls: Crooning, Gender, and the Re-Creation of American Popular Song, 1928-1933. American Music 17 (winter 1999): 365-95.
McDonald, E. F. What We Think the Public Wants. Radio Broadcast March 1924: 382-84.
McGovern, Charles. Consumption and Citizenship in the United States, 1900-1940. Getting and Spending: European and American Consumer Society in the Twentieth Century. Eds. Susan Strasser, Charles McGovern, and Matthias Judt. Cambridge: Cambridge University Press, 1998. 37-58.
Mr. Average Fan Confesses that He Is a Low Brow. Radio Revue December 1929: 30-32.
Mr. Fussy Fan Admits that He Is a High-Brow. Radio Revue January 1930: 16.
Murphy, William D. High Hats for Low Brows. Printers Ink February 8, 1934: 61-62.
Musical Contest Program Sells 27 Tons of Candy in Five Weeks. Broadcast Advertising October 1930, 12.
National Broadcasting Company. Broadcast Advertising: A Study of the Radio Mediumthe Fourth Dimension of Advertising. Vol. 1. New York: National Broadcasting Company, 1929.
National Broadcasting Company. Broadcast Advertising. Vol. 2, Merchandising. New York: National Broadcasting Company, 1930.
National Broadcasting Company. Broadcast Merchandising. New York: National Broadcasting Company, n.d.
National Broadcasting Company. Improving the Smiles of a Nation! How Broadcast Advertising Has Worked of the Makers of Ipana Tooth Paste. New York: National Broadcasting Company, 1928. Library of American Broadcasting, University of Maryland, Pamphlet PAM 1519.
National Broadcasting Company. Making Pep and Sparkle Typify a Ginger Ale. New York: National Broadcasting Company, 1929. Library of American Broadcasting, University of Maryland, pamphlet 1546.
National Broadcasting Company. Musical Leadership Maintained by NBC. New York: National Broadcasting Company, 1938.
Olney, Martha L. Buy Now, Pay Later: Advertising, Credit, and Consumer Durables in the 1920s. Chapel Hill, N.C.: University of North Carolina Press, 1991.
Orchard, Charles, Jr. Is Radio Making America Musical? Radio Broadcast October 1924: 454.
Palmer, James L. Radio Advertising. Journal of Business of the University of Chicago 1 (October 1928): 495-96.
Pumphrey, P. H. Choosing the Program Idea. Broadcast Advertising July 1931: 15.
. Writing, Casting and Producing the Radio Program. Broadcast Advertising August 1931: 17.
Radio Cultivates Taste for Better Music. Radio World July 19, 1924: 24.
Radio Fan Goes to See Opera after Broadcast. Radio World April 14, 1923: 29.
Radio Listeners Vote for Favorite Composers. Radio News December 1927: 606.
Radios Magic Carpet; Extensive Printed Advertising Reenforces Broadcast Campaign. Broadcast Advertising July 1929: 5.
Replies to WJZ Questionnaire on Listeners Tastes Show Classical Music More Popular than Jazz. New York Times February 21, 1926: sec. 8, p. 17.
Reproduce Products Tempo in Program, Says Woolley. Broadcast Advertising May 1931: 26.
Rubin, Joan Shelley. The Making of Middlebrow Culture. Chapel Hill: University of North Carolina Press, 1992.
Senator Borah on Marketing (editorial). Printers Ink August 2, 1923: 152.
Simon, Robert A. Giving Music the Air. Bookman 64 (1926): 596-99.
Smulyan, Susan. Branded Performers: Radios Early Stars. Timeline 3 (1986-7): 32-41.
. Selling Radio: The Commercialization of American Broadcasting 1920-1934. Washington: Smithsonian Institution Press, 1994.
Stamps, Charles Henry. The Concept of the Mass Audience in American Broadcasting: An Historical-Descriptive Study. 1957. Reprint, New York: Arno Press, 1979.
Susman, Warren I. Culture as History: The Transformation of American Society in the Twentieth Century. New York: Pantheon, 1984.
Taylor, Timothy D. Music and the Rise of Radio in Twenties America: Technological Imperialism, Socialization, and the Transformation of Intimacy. Historical Journal of Film, Television and Radio 22 (2002): 425-43.
Tremaine, C. M. Radio, the Musical Educator. Wireless Age September 1923: 39-40.
Vallée, Rudy, with Gil McKean. My Time Is Your Time: The Rudy Vallée Story. New York: Ivan Obolensky, 1962.
Wakeman, Frederic E. The Hucksters. New York: Rinehart, 1946.
Wallace, John. The Listeners Point of View. Radio Broadcast April 1926: 667. Ware, Norman J. Labor in Modern Industrial Society. Boston: D. C. Heath, 1935.
What the Public Likes in Broadcasting Programs Partly Shown by Letters. Radio World July 21: 1923.
Williams, Russell Byron. This Product Takes That Program. Broadcast Advertising May 1931: 10.
Wilson, Allan M. Broadcasting a Cemetery. Broadcast Advertising September 1929: 3.
Wren, Jarvis. The Musical vs. Dramatic Radio Program. Advertising and Selling August 6, 1930: 27.
Young, James C. Broadcasting Personality. Radio Broadcast July