Yes, the songs are genuine, though the
site exists to make fun of them, and many of the songs on them
are either produced by people within the company with a sense
of humour, or remixed by those outside the company. The site was
first put together by a web designer and blogger called Chris
Raettig. His account is here http://corporateanthems.raettig.org/follow
the links for press.
I picked it up as a good way to get traffic
on our site. Since coming to it, Ive acquired a lot of tracks
that werent there at the original, and got a lot of press
coverage. At one stage we were a significant item on CNN, the
BBC, the London Times newspaper, and goodness knows what else.
After several months involvement,
I have a different take than Chris essentially satirical
one. I (and I think many other people) get affectionate towards
these songswithout actually liking them as music. I wrote
an online article suggesting I might be the Cecil Sharp of industrial
folksongthough that role might go to Jonathan Ward or Steve
I see these broad categories:
1. Corporate Anthems: the ones genuinely
commissioned as a means to inspire the troops, and usually having
the opposite affect at corproate get-togethers. The KPMG piece
is an exemplarand its origin is dealt with in an article
linked from MC
Vitamin D (two lousy stars).
Anything that comes out of a Consultancy
is most likely in this vein, though they get fresher if they come
from a Far Eastern subsidiary (eg McKinsey) and not through central
PR. However, Cybermedia and Honeywell score well here.
2. Widely circulated piss-takes of corporate
anthems (again KPMG gets most of thesethe KPMG Teutonic
master mix is a satire of tedious corporate empire building unfortunately
more tedious than the original).
3. Company songs intended to amuse:
The SGI songs come into this categorythe
lyrics are clearly light-hearted.
4. Jingles that go on web sites (these
probably shouldnt be on my site).
5. Spoof versions of real songs
(Mambo Number Five simply cried out for this treatment and got
These are meant to be funny and may be
amusing in other ways than intended.
6. Amateur internal songsI have a
protest song recorded by the OpenMail team in HP when their product
was cancelled. I also understand that Microsoft has many such
songs internally, but keeps a lid on them. Somehow.
7. Traditional company sing-alongs. These
are extinct in the West (or
are they?) but still widely practiced in the East, where a
workforce can be induced to gather for communal spirit-raising.
The IBM song is a superb reminder of the glory days, and the IBM
songbook contains many other lyrics which all (if you want to
read them that way) construct corporate masculinity interestingly
IBM Salesmen). That should get you started